In 2019 I designed a badge, flyer, stickers and tshirt, for New Jersey’s longest running graffiti and hip hop event the Jersey Fresh Jam in Trenton, NJ. Inspired by badge logo designs, and craft beer labels, I thought it would be interesting to give a hip hop/urban event, a crafty look. I made this badge with the ability to use its elements (badge, wordmark, graffiti can) for various applications, and still keep the brand consistent.